Futu Holdings Limited - American Depositary Shares (FUTU)

Competitors to Futu Holdings Limited - American Depositary Shares (FUTU)

Charles Schwab

Charles Schwab, a major player in the brokerage industry, competes indirectly with Futu by offering commission-free trading and a comprehensive suite of investment options and services. Schwab’s reputation and extensive financial resources provide it with a competitive advantage in terms of customer loyalty and brand recognition. However, Futu's focus on the digital trading experience and international markets provides it a niche advantage, especially among younger, tech-savvy investors looking for mobile-first solutions.

Robinhood 

Robinhood revolutionized commission-free trading in the U.S. market, which prompted a wave of competitors, including Futu, to adopt similar models. Robinhood's well-known brand and vast user base provide it with significant competitive advantages such as high market visibility and user trust. However, Futu differentiates itself with advanced research capabilities and a focus on the Asian markets, where it has established a strong presence.

SoFi Invest 

SoFi Invest provides a platform for stock and ETF trading with a strong emphasis on the financial well-being of its users, differentiating itself with a holistic approach to personal finance. While both companies target the retail investor demographic, SoFi's competitive advantage lies in its ecosystem of financial products, such as loans and savings, which fosters customer retention. Futu, however, competes by offering advanced trading tools and a vibrant community, which may appeal to more serious investors.

Tiger Brokers 

Tiger Brokers provides a user-friendly online trading platform with low fees, similar to Futu's Moomoo application. Both companies target self-directed investors and compete heavily on the basis of mobile app functionality, trading commissions, and access to global financial markets. Tiger has garnered a loyal user base thanks to its innovative features and has partnered with various financial institutions to enhance its offerings.

Webull

Webull offers commission-free stock and options trading, directly competing with Futu's Moomoo platform. Both companies focus on empowering retail investors with advanced trading tools and data analytics. Webull distinguishes itself by providing extensive real-time market data and in-depth analysis tools, appealing to more active traders, which could give it a slight edge in attracting high-frequency traders.