Articles from Wurl

Wurl, a leader in the streaming TV industry, in partnership with TVision, the company measuring every second of TV and CTV viewer engagement, published a new report today called, The Impact of Emotion Alignment on Ad Attention in Streaming TV. The report offers a first-of-its-kind analysis across 50+ advertiser campaigns to explore how emotional alignment between ads and on-screen content can boost attention on streaming TV.

Wurl, a leader in the streaming TV industry, today published its latest iteration of The CTV Trends Report – a collection of data-driven insights into the forces shaping the connected TV (CTV) industry. This quarter’s report includes historic metrics on Session Lengths, Hours of Viewing, Ad Load, and Ad Fill Rates, uncovering key trends and opportunities for both content owners and advertisers to drive better business outcomes on the biggest screen in the home.

Wurl, a leader in the CTV industry, today published The CTV Trends Report 2024 – a new data-driven study that looks at shifts across both the content and ad experience on connected TV taking shape this year. The in-depth report reveals metrics on sessions, ad load, and viewership in order to provide streamers and content providers with insights that can help inform business decisions.

The machine learning-powered advertising platform brings data-driven targeting and measurement to streaming advertising for the first time

Wurl, a leader in the CTV industry, today published A Full-Funnel Approach to CTV Marketing 2024 – a new report developed in partnership with parent company, AppLovin (NASDAQ: APP), a leading marketing platform, and measurement and analytics company, Adjust. The in-depth guide looks at the evolving CTV (connected TV) landscape and its growing influence on both brand and performance marketing strategies.