Uptempo Extends the Power of MMM to Support Marketers at Every Level of Data-Readiness
Uptempo today announced Uptempo Marketing Analytics, Powered by OptiMine, a new tier of marketing mix modeling built on the OptiMine platform, that lets marketers measure the incremental revenue impact of their spend using the data they already have.
Uptempo Gartner Panel to Confront Marketing’s AI-Era ROI Crisis
Gartner Marketing Symposium/Xpo™ 2026 will host today a panel of industry leaders who will tackle the growing data-management challenge that corporate marketers must confront in the AI era.
Uptempo 2.0 Empowers CMOs to Slash Waste & Maximize ROI With Clarity and Confidence
Uptempo, the enterprise marketing operations platform that unifies financial, planning, spending, and performance data into a single source of truth, today announced the launch of Uptempo 2.0 at the ANA Masters of Marketing Conference. The new release introduces integrations with Salesforce, Adobe, and Oracle ERP, along with enterprise-grade capabilities for permissions, data governance, and AI. These enhancements advance Uptempo’s mission to help CMOs overcome fragmented tools and data silos—enabling them to optimize marketing investments with greater precision.
