Articles from MAX (Music Audience Exchange)

MAX Finds 35% of Gen Zers Would Stop Liking a Song After Learning It Was Created by AI
More than a third of Gen Z say they would stop liking a song they enjoy if they found out it was made by AI. It’s not a one-off finding. According to “The Fractured Future: Mapping the AI Divide,” a new report from Wavelength™ by MAX (Music Audience Exchange), the generation that uses AI the most is also the most hostile to its impact. That hostility doesn’t stop at survey questions about trust or regulation; it reaches the music on their playlists. Across the full study, AI attitudes fracture along lines that most surveys miss: income, race, genre culture, and gender.
By MAX (Music Audience Exchange) · Via Business Wire · March 4, 2026
Wavelength by MAX Maps Consumer Trends to Music Fandom
MAX (Music Audience Exchange) launches Wavelength, a multi-category consumer trends platform that connects traditional demographic, psychographic, and behavioral data with a layer most studies ignore: music taste.
By MAX (Music Audience Exchange) · Via Business Wire · February 25, 2026
MAX (Music Audience Exchange) Announces Series B Funding with Interlock Partners
MAX (Music Audience Exchange), the music technology company powering artist brand sponsorships, today announced a new Series B funding round led by Interlock Partners with continued support from Method Capital.
By MAX (Music Audience Exchange) · Via Business Wire · October 26, 2022