Articles from Forward Consumer Partners

Forward Consumer Partners (“Forward” or the “Firm”), a private investment firm focused on branded consumer products, today announces the successful closing of Forward Fund II (“Fund II”) at its $500 million hard cap.

Firehook, the #1 brand of artisan crackers in the U.S., is proud to announce the appointment of Fishwife CEO and Co-Founder, Becca Millstein, to its Board of Directors. In this role, Millstein will bring fresh perspectives that will help further fuel Firehook’s marketing and innovation strategies.

Forward Consumer Partners (“Forward” or the “Firm”), a private investment firm focused on branded consumer products, today announced that it has acquired SerVaas Laboratories, Inc., makers of Bar Keepers Friend (“BKF” or the “Company”), a trusted brand of highly effective household cleaning products. Paul SerVaas, who has stewarded BKF as President since 2007, and other existing BKF shareholders will retain a significant minority ownership stake in the Company. Paul will also continue his service on BKF’s Board of Directors going forward.

Forward Consumer Partners (“Forward” or the “Firm”), a private investment firm focused on branded consumer businesses, today announced that it has acquired a 50% ownership stake in Xochitl, LLC (“Xochitl” or the “Company”), an enduring brand specializing in authentic, premium tortilla chips and salsas. Carlos Salinas, Xochitl’s Founder, CEO, and Chairman Emeritus, will retain a 50% interest in the Company going forward.

Forward Consumer Partners (“Forward” or the “Firm”), a private investment firm focused on branded consumer businesses, today announced that it has acquired Firehook Bakery (“Firehook” or the “Company”), a fast-growing artisan baking business built on an unwavering commitment to quality. Pierre Abushacra, Firehook’s founder, will retain a significant minority ownership stake in the Company going forward.

Forward Consumer Partners (“Forward” or the “Firm”), a private equity firm which invests in branded consumer businesses, today announces the successful closing of its oversubscribed debut fund, Forward Fund I (“Fund I”).