Articles from Bobbie

Bobbie, the mom-founded and led infant feeding company announces its expansion into services with The Feeding Room – industry-first, lactation support that meets parents in their reality. Powered by the NAPS (Newborn and Parenting Support) team of IBCLCs, Registered Nurses, Nurse Practitioners, and moms, this groundbreaking educational hub provides expert-led feeding support for all feeding journeys, be it breast, bottle, or both. Free of charge and open to all – Bobbie customer or not – at The Feeding Room, our door is always open.

Today, Bobbie announced its fourth infant formula since the company’s launch in 2021: after three years of development, Bobbie Organic Whole Milk Infant Formula is here. As the first and only USDA Organic Whole Milk infant formula manufactured in America, this industry-first product redefines high quality infant nutrition. Developed with the leading science and research and manufactured at the brand’s state-of-the-art facility in the heartland of America, Heath, Ohio, Bobbie Organic Whole Milk infant formula offers quality, safety, and reliability at a time when the U.S. infant formula industry is facing continued uncertainty.

Today, Bobbie Labs, the research and development hub of infant formula brand Bobbie, announced its fourth formula since the company’s launch in 2021. After three years of development, Bobbie Organic Whole Milk Infant Formula will be available in April 2025 – the first and only USDA Organic Whole Milk infant formula on the US market. Bobbie Organic Whole Milk formula is manufactured at the brand’s state-of-the-art manufacturing facility in Ohio as America’s only USDA Organic Whole Milk infant formula.

Bobbie, the mom-founded and led infant feeding company, is proud to join forces with singer and Bobbie MotherBoard Member Meghan Trainor to launch ‘Ask For Help’, a campaign that sheds light on the critical challenges new parents face postpartum and the importance of mental health support during the fourth trimester.

Bobbie, the only mom-founded and led infant nutrition company, today announced a sweeping 15% price reduction for its classic Organic Infant Formula available online, in Target and Whole Foods nationwide. The price reductions are an active step on behalf of the mom-led company to support families who are experiencing rising costs of living and is only possible a year and a half after acquiring their own U.S. manufacturing facility which allows cost savings to be passed along directly to customers.

Bobbie, the mom-founded and led pediatric nutrition company, today announced its latest initiative to give back to everyday heroes who dedicate their lives to caring for our communities. Through the Community Caretakers initiative, Bobbie will donate a full year of formula to 500 eligible families of active military personnel and veterans, teachers, nurses, and first responders. Applications open today and will be collected through November 30th. Additionally, Bobbie is offering 50% off a full year feeding journey to community caretakers that sign up before December 31st.

Bobbie, the only mom-founded and led pediatric nutrition company, today announced the launch of its new grass-fed Whole Milk Infant Formula, providing U.S. parents with more options while maintaining the high-quality standards that parents expect from Bobbie. The new formula embodies Bobbie’s belief that Formula is Food and should be made with simple, best-in-class ingredients, right here in America.

Bobbie, the only mom-founded and led pediatric nutrition company in the U.S., along with renowned cook, cookbook author and new mom Molly Baz, are making history with a new billboard in Times Square—the first in the iconic advertising mecca in New York City to feature a breastfeeding mom. The billboard shows Molly, mom to 4-month old Gio (more lovingly known as Mr. Boots) confidently breastfeeding while shaking a bottle of Bobbie baby formula—challenging outdated stigmas around the choices parents make to feed their babies. Like Baz, 70% of formula-feeding parents are combo feeding in the U.S., meaning they use some combination of breastfeeding, pumping, and formula. She’s sharing the evolution of her journey into motherhood with Bobbie to continue to shake stigmas around how we choose to feed our babies. The campaign is part of Bobbie’s ongoing Formula Is Food initiative, launched alongside the new website FormulaIsFood.com.

Bobbie, the mom-founded and led pediatric nutrition company, today announced the retail expansion of its USDA Organic certified and American-made, European-inspired infant formulas to Whole Foods Market stores across the country. Bobbie’s Organic and Organic Gentle Infant Formulas will now be available at approximately 500 stores in the baby food aisle to meet the increasing demand for high-quality, USDA Organic baby formula.

Bobbie, the mom-founded and led pediatric nutrition company, and their social good and policy arm, Bobbie for Change, today announce their support for “Dad’s Got Something to Say,” an Advocacy Day spearheaded by 4Kira4Moms, an organization working to eradicate maternal mortality. The day will bring together male advocates in the maternal health space for a Congressional Briefing and Advocacy Day in Washington D.C. Fathers from all backgrounds will convene in the U.S. Capitol to push for legislative action supporting maternal health legislative initiatives, including the Dads Matter Act and four key Momnibus Act bills.

Bobbie, the mom-founded pediatric nutrition company, is joining forces once more with Tan France, an original member of the Bobbie MotherBoard, TV Host, Fashion Designer and two-time Bobbie dad, to push harder for guaranteed Paid Leave for moms and dads in the United States. In a new installment of their Parents Push Harder campaign with Bobbie titled, ‘When Dads Take Leave’, France opens up about returning to work just one week after welcoming their second baby. He believes every parent deserves time at home, whether they are a birthing parent or non-birthing parent and no matter their job. As America grapples with a paid leave problem, Bobbie and Tan France continue to advocate on their platforms and educate their communities about the shortcomings in our federal system that fail to support modern parents. His story is about the right to return to work on your own terms, on your own timeline.

One year after Bobbie, the mom-founded and led pediatric nutrition company, acquired Nature’s One, the first small batch production run of the company’s USDA Organic infant formula has come off the line at their state-of-the-art facility in Heath, Ohio. As the first meaningful effort to diversify and disrupt the concentrated market in decades, Bobbie’s manufacturing capabilities strengthen the industry for American families. Bobbie’s CEO purchased the facility, the first infant formula manufacturing plant built from the ground up in the last 23 years in the U.S., in response to the widespread formula shortage two years ago, enabling the company to feed three times as many babies and establish a resilient manufacturing model for its customers. Bobbie’s 90,000-square-foot facility produces, powder dries and cans formula under one roof, leveraging best in class safety standards with reduced manufacturing touchpoints, fewer hands on cans, and fewer miles traveled from creation to customer’s doorstep. Bobbie’s facility expansion, combined with formula produced by its veteran co-manufacturing partner Perrigo, the first U.S. manufacturer to produce Organic formulas with DHA and ARA, positions Bobbie to potentially serve nearly 15% of the non-WIC market in the coming years.

Bobbie, the mom-founded pediatric nutrition company, today announced its first move beyond infant formula with two organic infant supplements: Vitamin D and Probiotic Drops. The move marks the company’s first foray into non-formula products, a natural extension of its existing high quality, simple formula lineup.

Bobbie, the only mom-founded and led infant formula company in the U.S., announced the acquisition of Nature’s One, the Ohio-based pediatric nutrition company who for decades has worked to set a new bar for formula in quality and organics. The industry-disrupting acquisition allows Bobbie, the fastest-growing American infant formula company in the last five decades, to meet its full growth potential while strengthening domestic manufacturing. The acquisition comes less than three years after Bobbie’s launch and just one year after a nationwide infant formula shortage highlighted the need for industry reinvention. By focusing its new facility on making infant formula here in the U.S, Bobbie makes huge strides on their $100 million White House commitment to strengthen the domestic infant formula supply chain and industry. Bobbie is closing a $70 million Series C to acquire Nature’s One, led by a $35 million investment by PowerPlant Partners – totaling $142 million raised to date.

Bobbie, the mom-founded pediatric nutrition company, is joining forces with Naomi Osaka, member of the Bobbie MotherBoard, Four-Time Grand Slam champ, activist, and new mom, to raise awareness around the lack of paid leave for parents in the U.S. Alongside nonprofit partners, Paid Leave for All, Chamber of Mothers and Moms First, the campaign is amplifying Bobbie’s commitment to push for paid leave in 2024. Today, Osaka returns to the court at the Australian Open for the first time since becoming a mom – but it’s not a comeback. In a new campaign with Bobbie, Parents Push Harder, Osaka is opening up about her motherhood journey, how she’s blocking out the noise, her decision to exclusively formula feed with Bobbie, and why she’s more motivated than ever by her 6-month-old daughter, Shai.

Bobbie, the organic infant formula company, and Elvie, the breast pump company, have joined forces to reinvent the infant feeding aisle in Target stores across the United States. This unlikely collaboration between the mom-founded and led brands is rooted in a desire to neutralize the feeding wars and provide modern parents with a new retail experience that brings–for the first time ever–infant formula and breastfeeding support into the same endcap. 80% of parents will feed their baby with formula during their first year and 70% of these formula-feeding parents are combo feeding – meaning, using some combination of breast milk and formula – but no one’s talking about it and the outdated retail experience suggests that it’s either/or. Bobbie and Elvie will be the first formula and breast pump company to collaborate, proudly supporting all feeding journeys with a one-stop shop combo-feeding endcap and digital storefront. Leaning on education and a curated experience, the retail destination is designed to serve modern parents in a way that is authentic to their real feeding journeys.

Today, Bobbie, the mom-founded and led infant formula company, announced its second-annual MotherBoard, a yearly collective of activist parents who are joining forces with the brand and their social good and policy arm, Bobbie for Change. Together the MotherBoard will lend their collective voices and take action on the critical issues facing modern parents.

Bobbie, the mom-founded and led infant formula company, has been named to Inc. Magazine’s annual Best Workplaces list for the second year in a row, recognizing its best-in-class workplace in three special categories: On the Rise: 0-4 years in business, Medium Employee Size, and Editors' List. The list is the result of a comprehensive measurement of American companies that have excelled in creating exceptional workplaces and company culture.

A first-of-its kind, Bobbie Organic Gentle is now available as a new tolerance infant formula for US parents and their babies. Today, Bobbie Labs, the research and development hub of infant formula brand Bobbie, released its second formula since the company’s first product launched in 2021. Both Bobbie’s flagship Organic Formula and its new Organic Gentle are nutritionally complete, comply with all FDA requirements, and meet several benchmark EU guidelines, including for iron and DHA.

Today, Bobbie, the organic infant formula company founded and led by moms, announced its first clinical trial, enabling the science-backed brand to double down on research, innovation and unique products and recipes for American parents. The first patient was enrolled the last week of March for a study designed to evaluate the growth, tolerance, and safety of a new infant formula.

Today, Organic infant formula company, Bobbie, announced the launch of two new brand channels: Milk Drunk, the podcast and Bobbie Shoppie, the merch store – both inextricably tied to the Bobbie mission to evolve the conversation on modern parenting. As the only mom-founded and led infant formula company in the U.S., Bobbie continues to trailblaze with industry firsts, tackling the stigma associated with feeding choices where 1 in 2 moms admit to lying about their feeding choices but 83% of parents turn to formula during their baby’s first year. Setting out to change feeding culture where every parent feels supported in how they choose to feed their babies, the Milk Drunk podcast and Bobbie merch store are natural extensions of Bobbie’s vision, to create a parenting culture of confidence over comparison.

Bobbie Labs, the research and development hub of formula brand Bobbie, today announced a new infant formula – the second since the company’s launch in 2021. Bobbie Organic Gentle, slated for a late Spring 2023 due date, will be the first and only American-made, EU-style organic product with 100% lactose, instead of other carbohydrates like corn syrup. Lactose is the primary source of carbohydrate found in breast milk and provides energy to fuel growth, yet nearly 90% of all tolerance formulas in the U.S. use corn syrup solids, rice syrup or corn derivatives like maltodextrin as a carb source.

Bobbie has been named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2023, the first infant formula company to ever be recognized in this list. This year’s cohort highlights the businesses at the forefront of their industries, paving the way for the innovations of tomorrow. These companies are setting the standard with some of the greatest accomplishments of the modern world.

Today, Bobbie for Change, the social impact arm of infant formula brand Bobbie is proud to elevate award-winning journalist and Bobbie MotherBoard activist Elaine Welteroth’s story of self-advocacy in pregnancy and childbirth. Her never-before-shared first-person story and choice to rely on midwifery outside of the hospital system was rooted in protecting herself and her baby against the backdrop of the horrifying realities of maternal mortality in the U.S. — the very same cause that inspired the establishment of nonprofit 4Kira4Moms in 2017.

Bobbie, the Mom-founded and led infant formula company, is partnering with Uber Eats to deliver its organic, European-Inspired formula directly to New Yorkers’ doors starting on December 20, 2022. The pilot program is taking the direct-to-consumer formula brand on-demand this holiday season for the first time ever, to bring parents peace of mind in knowing they can nourish their babies in a New York minute.

Bobbie, the mom-founded and led Organic infant formula company, is working with The Breasties for the second year, to continue the fight for insurance equality for mothers who have undergone a mastectomy. Bobbie has made a third-time donation of $25,000 to The Breasties to support their community building and research initiatives and is continuing its sponsorship program by supporting 111 parents impacted by breast cancer this year with a year of free Bobbie formula. The partnership also includes a public petition, (with over ​​10,000 signatures and counting) calling for legislation to change, creating insurance equality and covering formula or donor milk for all parents who have undergone a mastectomy.

Today Bobbie, the only American Organic infant formula company founded and led by moms, is proud to be recognized by Fast Company’s second annual Brands That Matter list, honoring brands that communicate and demonstrate brand purpose. The companies and nonprofits selected have achieved relevance through cultural impact and social engagement, and authentically communicated their missions and ideals.

Bobbie, the mom-founded and led Organic infant formula company announced the official launch of Bobbie Labs, its Research and Development hub, dedicated to evolving infant feeding. Bobbie Labs is a core element of Bobbie's commitment to invest $100 million to increase infant formula access, quality, and options for all U.S. families by 2030, via funding critical research that will reimagine the future of infant feeding through the lens of research and data. Bobbie Labs is led by a team of scientific and academic experts–who also happen to be parents–passionate about evolving the field of infant feeding. This includes: Jeff Moore, PhD, VP of Bobbie Labs, Anthony Porto, MD, MPH, FAAP, Chief Medical Director, and Dina DiMaggio, MD, FAAP, Medical Research Director.

Bobbie, the mom-founded and led Organic infant formula company, is mobilizing its CEO and co-founder, Laura Modi, alongside MotherBoard member, Elaine Welteroth, to take meaningful action in DC, pushing for policy change across the infant formula industry, on behalf of American parents. On September 28, the Biden Administration will host the White House Conference on Hunger, Nutrition and Health, bringing together policy leaders, advocates, and community leaders to discuss ways to end hunger and improve nutrition by 2030. As a part of the conference, Bobbie has announced a bold commitment to invest $100 million to increase infant formula access, quality, and options for all U.S. families by 2030.

Bobbie, the only mom-founded and led infant formula company in the U.S., is joining forces with Ashley Graham, founding member of the Bobbie MotherBoard, supermodel, entrepreneur, and mom of three, to evolve the conversation around how we choose to feed our babies. Today, Graham makes history as the first parent to ever combo feed her babies with breastmilk and formula on billboards across the country (also known as combo feeding). In doing so, she reveals for the first time publicly her own feeding journey.

Bobbie, the mom-founded and led Organic infant formula company announced that Dr. Anthony Porto, MD, MPH, FAAP and Dr. Dina DiMaggio, MD, FAAP are joining BobbieLabs as Chief Medical Director and Medical Research Director, respectively. BobbieLabs is Bobbie’s scientific innovation hub, bringing together multidisciplinary thought leaders to evolve infant feeding through groundbreaking scientific research.

Today Bobbie, the only infant formula company in the U.S. founded and led by moms, is proud to be recognized by FastCompany as one of the Best Workplaces for Innovators, as a standout in the Women Innovators category; and chosen by Fortune Magazine as one of the Best Small & Medium Workplaces. Bobbie is also proud to be Certified™ by Great Place to Work® for the second year in a row. 98% of employees at Bobbie say it is a great place to work compared to 57% of employees at a typical U.S.-based company.

Bobbie, the American-founded, European-style USDA Organic infant formula, today announced it is launching exclusively at Target. Just 18 months after launching as the first direct-to-consumer infant formula brand, Bobbie will be available at the majority of Target stores across the country and on Target.com within the next several weeks.

Bobbie, the only mom-founded and led infant formula company in the U.S., announced its inaugural MotherBoard, a yearly collective of four activist parents passionate about evolving the formula industry and changing the cultural conversation on how we choose to feed our babies. Bobbie’s first-ever MotherBoard is comprised of powerful parents including: Ashley Graham, a body diversity activist and mother to three including five month old twins, Elaine Welteroth, a journalist, TV host and new mother, Laura Dern, an actress, activist and mother to two, and Tan France, TV host and dad to a baby boy via surrogacy.

Bobbie, the only mom-founded and led infant formula company in the U.S., is Hungry for Change. Ahead of this week’s continued Congressional hearings on the nationwide infant formula shortage, Bobbie has called on parents — moms specifically — across the U.S. to share their voices, their frustrations, and their needs in this moment of crisis, because frankly, no one else was asking. Bobbie compiled the raw, emotional, and harrowing voicemails from the Hungry for Change hotline and included them in a letter to Congress (excerpt below).

Bobbie, the only Organic, European-style infant formula company in the U.S., has been named to Inc. magazine’s annual Best Workplaces list, winning in two categories: Prosperous and Thriving ($5MM - $50MM in gross revenue) and Micro (Employee size 10-49). The highly selective list is the result of a comprehensive measurement of American companies that have excelled in creating exceptional workplaces and company culture.

Bobbie announced today that it has been named the Best Culture & Lifestyle Social Video in the 26th Annual Webby Awards Internet Celebration. The groundbreaking video was created just six months after Bobbie entered the market and selected for two awards: a Webby and a People's Voice Winner. Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organization honoring excellence on the Internet.

Bobbie, the first U.S.-based Organic, European-style infant formula, today announced its new parental leave policy, TakeOurLeave, that offers birthing and non-birthing parents up to 12 months of leave to bond with their baby, effective immediately. As a nearly 60-person startup, (70% of which are parents; over half of which had a pandemic baby) Bobbie’s TakeOurLeave is setting a new standard for parental leave in the U.S. for a company of their size. And today they announced they are open sourcing the policy to challenge all companies to join them. Currently, just 15% of companies with 99 or fewer employees have access to employer-provided paid leave according to the Department of Labor.

Bobbie, the first Organic, European-style infant formula that is manufactured in the U.S., today announced the closing of $50M in new financing, including its Series B funding led by Park West with participation from existing investors VMG and NextView. The Airbnb alumni syndicate, AirAngels, provided more than 100 new investors who are backing their former colleagues and now Bobbie founders, Laura Modi and Sarah Hardy. This round of capital will accelerate innovation in the stagnant formula industry and support continued nutritional advancement on Bobbie’s product development with its unique recipes and purposefully-sourced ingredients.

Bobbie, the first Organic, European-style infant formula that is manufactured in the U.S. and meets FDA requirements, announced it received the Clean Label Project Purity Award as well as certification as a Pesticide-Free product. Bobbie is the only infant formula to receive both of these awards. As the first new national formula brand to launch in six years in the U.S., Bobbie continues to set the bar as a leading organic infant formula on the market. With a focus on best-in-class ingredient suppliers like Organic Valley and manufacturing experts with 40 years of experience, Bobbie is bringing together trusted partners from farm to formula.

Bobbie, the first organic European-style infant formula that is made in the U.S. and meets FDA requirements, announces its first-ever Masterclass. The course, which takes an in-depth look at the science, rules, and regulations of infant formula, will be held on the Instagram story platform. The 30-minute, self-paced education module allows health care professionals to learn in modern ways.

Bobbie, the only female-founded and mom-led infant formula company in the U.S., joined forces with The Breasties Organization to launch an awareness campaign and public petition for moms who physically can’t breastfeed after a mastectomy to receive insurance coverage for a viable way to feed their babies. Mothers who have undergone a mastectomy - either preventatively or as treatment for breast cancer - deserve insurance equality and inclusion in the policies that support infant feeding in the US. Bobbie believes that formula or donor milk for anyone who's had a mastectomy should be covered under the Affordable Care Act as is the case for breast pumps.

Today Bobbie, the only female-founded and mom-led infant formula company in the U.S., announced a new feeding study and research report called ‘The Feeding Confessionals’: a year long project capturing the personal video diaries of ten different parents throughout their feeding journeys backed by new third party research on the connection between infant feeding and parents’ mental health. The Feeding Confessionals helps new parents and parents-to-be see raw, real, first-hand feeding journeys from across the US. To help support the mental health of a parent’s fourth trimester, Bobbie teamed up with Mindful Mamas, a maternal wellness app company, to offer 20 first of their kind, guided meditations that hit four main feeding hurdles—Breastfeeding/Chestfeeding, Pumping, Bottle Feeding, and Weaning—specifically tailored to support parents through the emotional rollercoaster of feeding a baby.

Today Bobbie, the first European-style organic infant formula meeting FDA requirements and only female-founded and mom-led infant formula company in the U.S., launched its first national awareness campaign to evolve the conversation around how parents feed their babies. The brand is speaking up for modern parents via surrogacy, same sex parents, adoptive parents, mastectomy moms, working moms and those who should prioritize their health, families or other children. The conversation should evolve to include these modern parents and amplify ‘Every feeding journey’. Bobbie’s “How is feeding going?” campaign seeks to normalize all feeding journeys from pumping to supplementing to exclusively formula feeding and take on the internet’s pervasive “feeding trolls.”

Today Bobbie, the first European-style organic infant formula meeting FDA requirements and only female-founded and mom-led formula company in the U.S., announced during its virtual closing bell celebration that in just under three hours they brought 200 mom investors to the table with the average investment of $1,200.

Bobbie, the only infant formula company in the U.S. founded and led by moms, announced a new initiative called The MotherLode to provide the Bobbie community an opportunity to invest in the business and to democratize the process of investing. Within a mere three hours of sharing the opportunity to empower moms to invest in Bobbie, The MotherLode was fully subscribed and interested investors are now being waitlisted.

Today Bobbie, the only infant formula company in the U.S. founded and led by moms, is proud to be Certified™ by Great Place to Work®. The prestigious award is based entirely on what current employees say about their experience working at Bobbie. This year, 100% of Bobbie’s employees said it’s a great place to work — compared to 59% of employees in the average U.S. company and outperforming the 2020 small business winners.

Today Bobbie, the only infant formula company in the US founded and led by moms, announced their $15 million Series A raise. This latest investment of $15 million in Bobbie’s Series A round was led by VMG, a firm that has backed some of the biggest CPG brands to date, including Kind, Bare Snacks, and Daily Harvest.