RUM Q2 Deep Dive: Monetization Expands, Partnerships and Wallet Launch Set New Trajectory

Video sharing platform Rumble (NASDAQGM:RUM) fell short of the market’s revenue expectations in Q2 CY2025, but sales rose 11.6% year on year to $25.08 million. Its GAAP loss of $0.12 per share was 80% below analysts’ consensus estimates.

Is now the time to buy RUM? Find out in our full research report (it’s free).

StockStory’s Take

Rumble’s second quarter results drew a significant positive response from the market, despite the company missing Wall Street’s revenue and profit expectations. Management attributed the quarter’s performance to new and deepened partnerships, a resilient user base, and expanded monetization strategies. CEO Chris Pavlovski highlighted the platform’s ability to maintain over 51 million monthly active users without its largest creator, and pointed to increased subscription and licensing activity as key drivers. Pavlovski noted, “Rumble didn’t miss a beat,” referencing the platform’s sustained engagement and the successful integration of new monetization channels, even as it lapped an election-year surge.

Looking ahead, Rumble’s management is focused on aggressive growth through strategic initiatives including the upcoming launch of Rumble Wallet and expansion into international markets. The company aims to leverage its partnership with Tether to drive both creator and user adoption, with Pavlovski stating the wallet is expected to be a catalyst for growth on the video platform globally. Management is also prioritizing the development of AI and cloud services, as well as broadening creator incentives, positioning these efforts as central to Rumble’s strategy for the next phase of expansion.

Key Insights from Management’s Remarks

Rumble’s leadership cited platform resilience, new monetization approaches, and evolving partnerships as the main factors shaping quarterly performance and future growth prospects.

• User retention amid creator loss: Despite the departure of its largest live streamer, Dan Bongino, Rumble maintained 51 million monthly active users, which management views as an indicator of platform stickiness and creator depth.
• Subscription and licensing growth: The quarter saw a notable rise in revenue from Rumble Premium subscriptions and licensing, which management credited for driving sequential ARPU (average revenue per user) growth and offsetting some advertising softness.
• New and deepened partnerships: Strategic agreements with Cumulus Media and a leading AI advertising partner were highlighted as foundational for future ad sales and tech integration, supporting both content and monetization expansion.
• Rumble Wallet launch and Tether collaboration: The forthcoming Rumble Wallet, developed with Tether and powered by MoonPay, is positioned to boost both creator incentives and user engagement, with management expecting a significant impact on platform growth, especially internationally.
• Cloud and AI business momentum: Rumble’s cloud division gained traction with new government and corporate inquiries, and management emphasized the underappreciated potential of its AI and data center capabilities, particularly through the preliminary Northern Data transaction discussions.

Drivers of Future Performance

Rumble’s management expects international expansion, creator onboarding, and increased adoption of new monetization tools to drive growth, while investing heavily in AI and cloud infrastructure.

• Rumble Wallet as growth catalyst: The launch of Rumble Wallet for crypto-based tipping is projected to accelerate creator onboarding and user engagement, with a particular emphasis on expanding Rumble’s international presence and capturing new audiences outside the United States.
• AI and cloud service focus: Management is investing in AI-driven advertising solutions and expanding cloud capacity, with ongoing RFPs (requests for proposals) involving both government and large enterprises. This reflects a strategic priority to diversify revenue streams and compete with major cloud providers.
• Shift toward aggressive growth: Backed by Tether’s resources, Rumble is prioritizing user and creator growth over immediate profitability, with management indicating that the path to positive EBITDA is now a secondary consideration as the company pursues scale and partnerships.

Catalysts in Upcoming Quarters

Our analyst team will closely monitor (1) the adoption and user engagement metrics following the Rumble Wallet launch, (2) the effectiveness of new partnership integrations, particularly in advertising and AI, and (3) the pace of international expansion as wallet-driven initiatives target audiences outside North America. Progress in cloud and AI-related contracts, especially government RFPs, will also be key to evaluating Rumble’s success in diversifying its business.

Rumble currently trades at $8.16, up from $7.90 just before the earnings. At this price, is it a buy or sell? Find out in our full research report (it’s free).

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