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Why Stitch Fix (SFIX) Stock Is Trading Up Today

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What Happened?

Shares of personalized clothing company Stitch Fix (NASDAQ:SFIX) jumped 4.1% in the afternoon session after an analyst at Telsey Advisory Group reaffirmed a "Market Perform" rating on the stock. Analyst Dana Telsey also kept the price target steady at $6.00 per share. While a "Market Perform" rating suggests the stock is expected to perform in line with the broader market, the reaffirmation itself seemed to be viewed positively by investors. The decision not to downgrade the stock or its price target may have provided a sense of stability, encouraging buying activity and leading to the rise in the company's share price.

The shares closed the day at $4.39, up 2.5% from previous close.

Is now the time to buy Stitch Fix? Access our full analysis report here.

What Is The Market Telling Us

Stitch Fix’s shares are extremely volatile and have had 45 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 1 day ago when the stock gained 2.6% on the news that an analyst at Telsey Advisory Group reaffirmed a "Market Perform" rating on the stock. The analyst, Dana Telsey, also maintained the price target at $6.00 per share. This decision indicated a consistent view from the advisory group regarding the company's valuation in recent months. The reaffirmation of both the rating and the price target suggested the firm's outlook on Stitch Fix's performance remained steady without any significant changes to its previous assessment.

Stitch Fix is flat since the beginning of the year, and at $4.39 per share, it is trading 34% below its 52-week high of $6.64 from December 2024. Investors who bought $1,000 worth of Stitch Fix’s shares 5 years ago would now be looking at an investment worth $111.27.

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