Digital agency Hargroves Helping Hand Media-Group has released a new report providing insight into the evolution of content marketing and the critical role it plays in building brand awareness and driving sales.
-- The report positions content marketing as a key component in 2025 marketing communications plans, explaining its potential to drive organic traffic and improve return on investment (ROI). Hargroves Helping Hand Media-Group (HHH Media-Group), a leader in “Done For You” content solutions, helps clients build a strong digital presence through branded articles, blogs, podcasts, infographics and videos deployed across hundreds of high-profile platforms, establishing clients as trusted experts in their segments while increasing visibility among target audiences.
More information is available http://www.hargroveshelpinghandmedia.info
According to the report, while close to 75 percent of B2B businesses claim to have a content marketing strategy in place, only 40 percent have a formally documented one. HHH Media-Group says that businesses with a defined content plan see significantly better results, explaining that a well-developed content strategy delivers more leads at a lower cost compared to fragmented PPC ads or traditional advertising methods.
“Content authenticity is important to 90 percent of consumers when deciding which brands they like and support,” says a spokesperson for Hargroves Helping Hand Media-Group. “This is an approach that generates three times more leads per dollar spent than traditional advertising and costs 62 percent less.”
Industry data supports this, showing that a formal content strategy can increase brand awareness by 84 percent, boost demand and lead generation by 76 percent, and raise revenue by 58 percent within one year.
HHH Media-Group further notes that 70 percent of consumers prefer learning about a business through blog posts rather than ads. Companies that maintain a blog attract 55 percent more website visitors than those that don’t, and nearly 90 percent of marketers report video content improves viewers’ understanding of their products or services.
HHH Media-Group also points to a growing indifference to paid search ads among consumers, with 70 to 80 percent of internet users ignoring sponsored ads in search results. Multichannel content, on the other hand, attracts qualified traffic organically. In one example, a medical device brand that implemented HHH Media-Group’s DFY content strategy increased traffic by approximately 20,000 percent, boosting sales from $48,000 per month to $735,000 per month - an increase of $8,300,000 in yearly sales.
With a focus on sustainable, long-term growth, HHH Media-Group provides clients with tailored, evergreen content strategies designed to inform, engage, entertain, and convert in-market audiences more effectively, and at a lower cost, than traditional advertising methods.
Learn more by visiting http://www.hargroveshelpinghandmedia.info
Contact Info:
Name: Jeremy K. Hargrove
Email: Send Email
Organization: Hargroves Helping Hand Media-Group
Address: 2121 TW Alexander Dr Ste 124 #217, Morrisville, Durham 27560, United States
Website: http://www.hargroveshelpinghandmedia.info
Source: NewsNetwork
Release ID: 89156858
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