Riata Capital Group Announces Sale of Greenix Pest Control

13^th Largest Pest Control Services Platform in the U.S.

Riata Capital Group (“Riata”) today announced that, together with the senior management team, it has sold Greenix Pest Control (“Greenix” or the “Company”), an industry leading residential pest control platform, to Gridiron Capital. Terms of the transaction were not disclosed.

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Greenix provides comprehensive and eco-conscious pest control solutions, including general pest, mosquito and tick management, and rodent removal, as well as specialty services such as bed bug mitigation and termite control. Established in 2011 and headquartered in Orem, UT, Greenix is currently the 13^th largest pest control services provider in the U.S., protecting more than 250,000 households through 37 branches across 19 markets in 16 states, with a strong presence in the Midwest and Northeast.

Riata invested in the control recapitalization of Greenix in partnership with Chairman and CEO Bob Nilsen in December 2020. Since Riata’s investment, the Company successfully executed several key milestones, including:

• Growing both households served and revenues by more than 150%, primarily through organic growth
• Advancing its digital commerce capabilities to drive more than 40% of annual sales growth
• Successfully completing and integrating five strategic add-on acquisitions
  • Rise Pest Control (December 2021)
  • Bamboo Services (November 2023)
  • Insight Pest Solutions (May 2024)
  • ProActive/Spidexx (March 2025)
  • Rove Pest Control (June 2025)

Barron Fletcher, Managing Partner at Riata, said, “Greenix was set apart by its significant scale, strong customer service and retention, powerful culture and strong leadership from Bob Nilsen when we made our initial investment. Through continued investments in the Company and effective collaboration with the senior management team of Greenix, we have built the Company into a 'best-in-class' services provider with a formidable position in its markets. We are proud to have helped Greenix develop into one of the strongest independent residential pest control services platforms in the country.”

Today, Greenix is a market-leading platform, distinguished by its stable and recurring service model, strong customer retention, clear revenue visibility, proven ability to sustain strong growth, and deep management team. The Company’s diversified customer acquisition strategy, robust organic growth engine, distinctive single-brand strategy, and multiple avenues for expansion — both in existing and new markets, as well as through strategic M&A — represent differentiated capabilities to sustain growth and take market share in the residential pest control sector.

Jeff Fronterhouse, Managing Partner at Riata, added, “This is a great outcome for Riata and our investors, as well as the Greenix team. It has been rewarding to see the Company experience impressive growth while maintaining industry-leading operating and financial performance, customer satisfaction and returns in capital. We are excited for Bob and the team’s journey going forward.”

Bob Nilsen, Greenix CEO, commented, “Together with our partners at Riata, we have taken Greenix to another level in terms of sophistication, service offerings, scale and position in our markets while continuing to serve and treat our customers the right way. Riata’s contributions to supporting our strategic growth, both organically and via acquisition, strengthening our platform through investments in our team, systems, and technology have been immeasurable. The proof is in the results – over the course of our partnership, we have grown our customer base and revenues by over 150% percent and tripled our bottom line without compromising service quality and our commitment to customers. Our partnership and experience with Riata set us up well for continued success as we enter this new chapter of growth.”

William Blair served as the primary financial advisor to Riata and Greenix, and their primary legal counsel was Kirkland & Ellis. LR Tullius also served as a financial advisor to Riata and Greenix. Goldman Sachs was the exclusive financial advisor to Gridiron Capital.

About Riata Capital

RCG is a leading Dallas-based private equity investment firm that partners with seasoned management teams to invest in growing, profitable, privately held companies with a focus on three industry sectors: business services, consumer, and healthcare services. Riata takes a selective approach to investing in high-potential businesses whose owners and management teams want an investment partner with the capital, experience, and record of successful collaboration required to achieve their liquidity and value-creation objectives. Over the course of their careers, the principals of RCG have deployed over $2 billion of capital into more than 45 platforms and 350 add-on acquisitions totaling over $7 billion in transaction value. With significant investment experience, a balanced team with financial and operating expertise, a strong team of seasoned operating partners, and significant experience in the firm’s targeted sectors, Riata provides a compelling value proposition to business owners and entrepreneurs. Additional information is available on the firm’s website: www.riatacapital.com.

About Greenix

Greenix is one of the largest independent pest control companies in the US, providing comprehensive and eco-conscious pest control solutions including general pest, mosquito and tick management, rodent removal, and specialty services including bed bug mitigation and termite control. Established in 2011 and headquartered in Orem, UT, the Company protects over 250,000 households through 37 branches across 19 markets in 16 states, with a strong presence in the Midwest and the Northeast. For more information, visit www.greenixpc.com.

Disclosure Regarding Forward-Looking Statements

This press release may contain forward-looking statements pertaining to Riata Capital Group’s private equity investment business. Other than statements of historical fact, all statements that address activities, events or developments that RCG anticipates will or may occur in the future are forward-looking statements. These forward-looking statements are based on current expectations and expectations for the future. Although we believe such estimates and assumptions to be reasonable, they are inherently uncertain and involve a number of risks and uncertainties that are beyond our control. RCG makes no guarantee that other investments made by the company will be successful. Past performance is no guarantee of future results.

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